The Journey Continues (OOH & Digital Campaign)

How do you capture motion and emotion in a single static frame? For the Rubis OOH and digital campaign, we focused on "the pause before the journey." Utilizing high-end photography captured alongside our video production, we designed highway billboards and digital carousels that feel like cinematic movie posters rather than traditional advertisements. We leaned heavily into the brand's signature lighting—crisp whites and warm magentas—to make the physical billboards pop against the Nairobi night sky, ensuring the campaign felt unified whether the audience was scrolling on their phone or driving down the highway.

• Translate the emotional warmth and cinematic quality of the video commercial into high-impact static visuals.
• Dominate key commuter routes with striking highway billboards that are instantly recognizable day or night.
• Drive continuous engagement through a cohesive suite of digital and social media display ads.

Large-format photography, graphic design for highway gantries and standard billboards, creation of digital ad variations (social media carousels, web display banners), and comprehensive typography and layout design to ensure cross-platform brand consistency.